The advertising and marketing industry of Coca-Cola has increased their brand power over the years. For example, in 2013, Coca-Cola spent $3.37 billion on advertisement. This included in-store activations, loyalty points programs, and point-of-sale marketing. Coca-Cola was one of the official sponsors of the 2014 winter Olympic games. Along with this, Coca-Cola was able to connect with millions of fans through their sponsorship of the FIFA World Cup. To support its brand further, Coca-Cola began a campaign, which allowed fans to put their names on the front of coke drinks. This company constantly changes, rebrands, advertises for and presents their products in order to keep sales high. Coca-Cola is continually investing in new technology in a variety of ways to further the brand.
Coca-Cola is one of the most recognisable brands in the world. They have over 86 million followers and fans across the main brand channels. On twitter, Coca-Cola has 2.4 millions followers worldwide. On average, in one month Coca-Cola tweets 1994 times which is over 60 tweets a day. They employ many different tactics to reach this type of engagement.
Below are a few videos of some examples of some advertisements Coca-Cola has created through the years.